Meet Jody Stein

Born and raised in Johannesburg, South Africa, Trove founder and creative director Jody Stein grew up spending her summers in Cape Town surrounded by lush landscapes and the South Atlantic Ocean. Because of this she says things like “Oy!” and “Shame” and drinks at last six cups of rooibos tea a day. Stein emigrated to the United States as a teenager and made Dallas, Texas her home. A graduate of Texas A&M University with a degree in communications, she founded her first floral design company, The Dried Side, in 2017. Two years later, Stein debuted Trove Florals as an elegant evolution of that brand.
In 2020, she created It’s The Rose Bar, a pop-up floral company for parties and bridal showers where guests can design and take home their own arrangements. She lives with her husband Kyle, their two daughters and a poodle who is still wondering where these kids came from and why they're still here. And even though Stein has small children, she still has the mouth of a sailor.